Even during a time of limited budgeting the corporate greeting cards have their place. These are great advertising tool.
When money is small it is very easy to go through the expenses and to start making drastic reductions. However, for most items on your list there is a cost and a consequence. Before you cut the corporate greeting cards look at the consequence of this move.
We all know how much information comes though the post or by email, that goes straight into the bin. The problem is information overload.
To have a profitable marketing strategy you need to do supply individuals with permanent access to your details, and you need to be able to remind them of your presence.
The corporate greeting card is often underrated because it is thrown in the trash can in January, does that mean that any marketing advantage is also thrown away? The reply is not at all.
Most companies will run internal contact databases. If a person calls a contact in here and they do not get through the details will be taken out. It is important to an organization that there are no incorrect details. If old details were kept then when that company did a mail shot they would be sending out lots of information which would never reach their clients, so it is vital that all the information contained is correct. So where does the greeting card help? Simple, your cards should ask the recipient to do something.
If you receive a card which says, make sure you set aside a second to check you have our details, you are not only making sure that they do have them, but you are asking the receiver to carry out an action that is likely to lead to them remembering your name. Simple but useful.
Another way to keep your name in your clients mind is to send something which will sit on their desk and put your company name and contact details right in their eye line. What better way to send something for the desk. Many managers will put their Christmas cards in a central area for their team, therefore if you send something with your card, this may stay on the managers desk.
So you can achieve a lot with one set of corporate greeting cards. Never underestimate the simple, old style, tried and tested marketing device.
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